The Task
A prominent pasta brand in the United States was planning a fall campaign for their products to be focused on the classic dish macaroni and cheese and needed various landing pages for their brands aimed at different locations in the USA.
My Services
After meeting to discuss the campaign objectives with the brand and other agencies, I devised the copy to go along with the campaign overview and recipes that had been created for each brand.
Ronzoni Pasta
The campaign landing page copy was created as well as the recipe page copy.
Skinner Pasta
Intrinsically Texan, Skinner pasta was adapted specifically for this region of the United States and that was reflected in the content as well as recipe romance copy.
