The Task
The international food brand Minute Rice was looking to increase its positioning in search engines and required a new digital strategy.
My Services
A marketing strategy was put together for Minute Rice in order to boost its digital footprint, drive website traffic, and raise awareness.
It was broken down into various sections starting with an introduction to why a food and drink brand should be concerned about its online presence. Following the introduction, the brand objectives were outlined following a complete description of the buyer persona.
Results
The marketing plan effectively led to an overall increase in web traffic and search engine results as a byproduct of the blog page that was set up as part of the marketing plan.
